For this project, I created branding for a fake client, Crown Meadows Winery. The assignment was to design a professional, upscale business card, packaging, and logo that reflected the brand’s refined identity. The main challenge was creating a logo that felt luxurious and cohesive with the winery’s existing visual language, so I focused on a rich color palette, elegant typography, and a strong hierarchy that highlights the logo. I designed the logo by including the crown and wine glass into Crown Meadows Winery, and incorporated subtle background design to add depth without distracting from the information. The project was completed using Adobe Illustrator for vector logo work and the background design, and Adobe InDesign for page layout and background effects, resulting in a polished, print-ready brand.